We run the marketing. You take the calls.
LeadFortify is a Dallas-based performance marketing company. We build the campaigns, rank the pages and buy the ads that put insurance shoppers in front of licensed agents — then send you the calls and leads that come out of it.
Get Started See How It Works- Campaigns we own and fund
- Live routing to your agents
- Full source transparency
We buy and manage it ourselves
Delivered in seconds, not days
Never resold to a competitor
Campaign, keyword and page
A marketing company that specialises in insurance.
Everything starts with the marketing. We run search campaigns, rank comparison pages, buy social and native placements, and build the landing pages people arrive on. The calls and leads we deliver are the output of that work — not something we bought from someone else.
Because we own every step, we can tell you precisely which keyword, ad and landing page produced the call sitting on your phone. When your close rate tells us something we did not know, we take it straight back into the campaign and adjust the bidding, the creative or the targeting.
- Google Ads, Microsoft Ads and paid social managed daily
- SEO and content that ranks our own comparison properties
- Landing pages, quote funnels and click-to-call built in-house
- Call tracking, routing and reporting across the whole funnel
Four disciplines, working as one funnel
This is the engine behind every call we deliver. It is also available as a managed service if you would rather we built it under your own brand.
Google Ads & Paid Media
Search, Performance Max, Microsoft Ads, Meta, TikTok, YouTube, native and programmatic. Bids, budgets and creative managed daily against cost per qualified call.
Paid mediaSEO & Content
Technical foundations, state and city landing pages, comparison guides and authority links. Organic traffic is what keeps our pricing steady when the ad auction gets expensive.
SEODigital Marketing
Offer development, audience research, marketing automation, CRM workflows and attribution reporting that ties spend all the way through to written premium.
Digital marketingWeb Development
Fast quote funnels and landing pages, call tracking implementation, CRM and dialer integration, and hosting that holds up during open enrolment.
Web developmentTwelve platforms we run and pay for directly
Buyers always ask the same first question: where is this traffic from? Here is the full answer. Every platform below is one we manage in-house — no broker chains and no reselling somebody else's inventory.
Google Search Ads
High-intent keywords like "cheap auto insurance near me" and "Medicare Advantage plans".Meta Ads
Facebook and Instagram campaigns with age, geo and life-event targeting.SEO & Organic
Our own ranking comparison pages and state-level guides that earn traffic without ad spend.Native Advertising
Taboola, Outbrain and MGID placements on premium publisher inventory.YouTube & Video
Explainer and eligibility video with click-to-call end cards.Display & Programmatic
Contextual and retargeting inventory across the open web.TikTok Ads
Short-form creative for younger auto and health insurance shoppers.Email Marketing
Permission-based sends to our own opted-in subscriber file.SMS Marketing
Opt-in text campaigns with documented consent and instant STOP handling.Comparison Sites
Owned quote-comparison properties where visitors self-select a vertical.Retargeting
Bringing back visitors who started a quote but did not finish.Affiliate Network
A closed, vetted publisher network under strict creative review.How a campaign becomes a phone call
Four stages, all of them ours. Nothing is outsourced and nothing is bought in.
Research & targeting
Keyword and audience research by vertical and state, then campaign structure built around real search demand.
Ads & SEO go live
Google Ads, paid social and native launch alongside our ranking comparison pages and content clusters.
Landing & qualification
Visitors reach a purpose-built quote page, provide their details, and are screened and validated automatically.
Routed to you
Filters check state, age and coverage against your campaign, then the call connects to your agents.
Three ways to receive what the marketing produces
Pay Per Call
Calls routed live to your agents from our campaigns. You pay only for calls that run past the duration buffer you set — typically 60 to 120 seconds.
Explore pay per callWarm Transfers
Our call floor answers first, confirms state, age and coverage against your filters, then live-transfers a pre-qualified prospect with a verbal handoff.
Explore warm transfersPay Per Lead
Web form leads posted to your CRM in real time with certificates attached, consent language captured, and DNC and litigator scrubbing already applied.
Explore pay per leadCoverage lines we run campaigns for
Auto Insurance
Drivers comparing rates after a renewal increase, a move, or a new vehicle purchase.
DetailsHome Insurance
Homeowners shopping HO-3 policies, bundling, or reacting to a carrier non-renewal.
DetailsLife Insurance
Term and whole-life shoppers, usually triggered by a new child, mortgage or job change.
DetailsHealth Insurance
Individuals and families seeking major medical, short-term or supplemental plans.
DetailsACA / Obamacare
Subsidy-eligible households during Open Enrolment and qualifying life events.
DetailsWant this engine pointed at your own brand?
Some clients buy the output. Others ask us to build the machine that produces it — on their domain, in their ad accounts, under their name. We do both.
Everything we run for our own properties is available as a managed service, with full ownership of the accounts, the data and the code staying with you.
View All ServicesStart with a marketing teardown
Send us your domain and ad accounts. You will get back a written audit covering wasted spend, technical SEO problems, conversion blockers and tracking gaps — ranked by impact, and yours to keep whether or not you hire us.
- Google Ads account structure and search-term waste
- Technical and on-page SEO issues, prioritised
- Landing page and quote funnel conversion blockers
- Call tracking and attribution gaps
What actually makes a call worth buying
Exclusive, never shared
A call routed to you is not simultaneously ringing three other agencies. You are not racing anyone to the dial.
Duration buffer
You set the qualifying length — commonly 60, 90 or 120 seconds. Anything shorter is not billed. No arguments.
Real filtering
State, age band, coverage type, homeowner status, existing coverage — applied before the call ever reaches you.
Source transparency
Channel, campaign, keyword and landing page available on request for any call or lead you receive.
Volume you control
Daily and monthly caps, concurrency limits and dayparting. Pause on Friday afternoon, resume Monday.
A named account manager
One person who knows your campaign, answers their phone, and reviews performance with you weekly.
Tell us what a good call looks like for you.
Send your vertical, your licensed states and your target volume. We will come back the same business day with current availability, pricing per call, and an honest read on whether we can actually fill it.
- No setup fee and no long-term contract
- Test budgets welcome — start small, scale on results
- Calls can be live on your lines within 48 hours
Request pricing
Tell us your vertical and coverage states. We reply the same business day with live volume and per-call pricing.