ACA calls from households checking their subsidy
Income-banded and household-sized before routing, so your agents talk to people who actually qualify.
The subsidy is the story. Everything else is detail.
ACA marketplace shoppers are almost always driven by one question: how much will this actually cost me after the premium tax credit? Households between roughly 100% and 400% of the federal poverty level can see a very large difference between the sticker price and what they pay, and most of them do not know that until someone explains it.
That makes income band and household size the two filters that decide whether a call is worth anything. A household earning too much to qualify is a wasted conversation for an agent selling marketplace plans, and a household well below the threshold may belong in Medicaid instead.
We screen for both before routing. The consumer you speak to is in the eligibility window, in a state you serve, and calling during a period when they can actually enrol.
What puts aca / obamacare on someone's to-do list
These are the moments our campaigns are built to catch. Intent is highest within days of one of them.
Open Enrolment
The annual window from November 1 drives the overwhelming majority of volume.
Loss of job coverage
A qualifying life event that opens a Special Enrolment Period immediately.
Income change
A drop in household income can newly qualify someone for a substantial subsidy.
Family change
Marriage, divorce, birth or adoption all trigger a Special Enrolment Period.
Moving state
Relocation changes plan availability and opens a new enrolment window.
COBRA ending
Households comparing COBRA against a subsidised marketplace plan.
Filters available on this vertical
Applied before routing, so a call that fails any of them never reaches your agents.
- Household income band — the primary eligibility filter
- Household size — determines the FPL threshold
- State — federal marketplace vs state exchange
- Currently insured status
- Qualifying life event — type and date
- Age of primary applicant
- Medicaid likelihood flagged for exclusion
- Enrolment window — OEP or SEP
Where aca / obamacare calls come from
The channel mix we run for this vertical, in rough order of volume.
- Meta Ads — the dominant channel for subsidy-awareness messaging
- Google Search — subsidy, eligibility and cost keywords
- SEO content — state marketplace guides and subsidy calculators
- Native advertising — healthcare affordability editorial
- Retargeting — recovering incomplete subsidy checks
- Compliant SMS — opt-in reminders as enrolment deadlines approach
Three delivery formats for aca / obamacare
Inbound calls
Consumer-initiated calls routed live to your floor. Billed on your duration buffer only.
Pay per callWarm transfers
Screened against your filters and introduced by name before the handoff completes.
Warm transfersReal-time leads
Form submissions posted to your CRM in seconds with the consent certificate attached.
Pay per leadACA / Obamacare — what buyers ask us
Get aca / obamacare pricing today
Send your licensed states and target daily volume. We will confirm what we can actually fill and what it costs — same business day.
ACA / Obamacare — request pricing
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