From ad impression to your agent saying hello
No black box. Here is every stage a call passes through before it reaches your floor.
We buy and earn the attention
Everything starts with a consumer who has a reason to shop — a renewal notice, a rate increase, a new car, turning 65, or an open enrolment window. Our job is to be in front of them at that exact moment.
Paid acquisition
We run and fund media directly — Google Search and Performance Max, Microsoft Ads, Meta, TikTok, YouTube, native placements on Taboola and Outbrain, and programmatic display. Bids and creative are managed daily against cost per qualified call, not cost per click.
Our paid media approachOrganic & SEO
Alongside paid, we maintain ranking comparison pages, state-level coverage guides and eligibility explainers. Organic traffic costs nothing per click, which is what lets us hold pricing steady when auction costs spike.
Our SEO approachThe consumer chooses to make contact
This is where the marketing turns into a conversation, and where compliance is won or lost.
Lands on our page
A purpose-built quote page for that vertical and state — not a generic homepage.
Reads the disclosure
Clear, unbundled consent language naming who will contact them and how.
Takes the action
Taps the call button or submits the form. Nothing is pre-ticked or auto-advanced.
Session is certified
TrustedForm or Jornaya captures the page state, timestamp and IP as evidence.
Scrubbing and validation, before anything moves
Between the consumer's action and your phone ringing, a series of checks run automatically. Any one of them can stop the record dead.
- Federal and state DNC registries checked in real time
- Known litigator and serial-complainant lists suppressed
- Phone validation — line type, carrier, reachability
- Duplicate detection across our own delivery history
- Fraud and bot signals — velocity, device and IP reputation
- Geo verification — stated state matched against signals
Filtering and routing to your floor
The surviving call enters the routing layer, where your specific campaign rules decide whether it belongs to you.
- Buyer filters evaluated — state, age, coverage, homeowner status
- Your business hours and dayparting rules checked
- Daily and monthly caps confirmed as not yet hit
- Concurrency checked against your live agent capacity
- Call connects; the duration buffer starts counting
Reporting and optimisation
The loop only closes when you tell us what happened after the call. Feed disposition data back and we tune the campaign against your revenue, not our volume.
Live dashboard
Calls, connects, billable duration and spend, updated as it happens.
Recording access
Pull any call for QA, coaching or a billing dispute.
Weekly review
Your account manager walks the numbers with you and proposes changes.
Three days from this form to live calls
Same-day pricing, a short onboarding call to set filters and routing, then test traffic on your lines. No procurement marathon.
Request pricing
Tell us your vertical and coverage states. We reply the same business day with live volume and per-call pricing.