Auto insurance calls from drivers actively shopping
Rate-shock renewals, new vehicles and lapsed policies — caught at the moment they start comparing.
Auto is the highest-volume vertical in the market — and the most competitive.
Auto insurance is the one policy almost every adult carries and almost nobody enjoys paying for. That makes the shopping cycle short, emotional and price-driven: a renewal arrives 18% higher than last year, and the consumer starts comparing within days.
The upside for you is volume — there is no other vertical where this many people are in-market at once. The downside is that everybody knows it, so the auction is crowded and the difference between a profitable campaign and a losing one comes down to filtering and speed to answer.
We handle the first part. Our auto campaigns are built around rate-comparison intent rather than generic curiosity, and we screen for the things that actually predict a sale: currently insured, licensed, and not looking for SR-22 coverage they cannot afford.
What puts auto insurance on someone's to-do list
These are the moments our campaigns are built to catch. Intent is highest within days of one of them.
Renewal rate increase
The single biggest driver. Carriers have pushed rates hard, and consumers now shop rather than absorb it.
New or additional vehicle
A purchase forces a policy change, and most people re-shop the whole policy while they are at it.
Moving house or state
Premiums are ZIP-code sensitive. A move almost always triggers a re-quote.
Policy lapse or cancellation
Urgent, non-negotiable need. These consumers convert fast because they legally cannot drive without cover.
Adding a young driver
A teen on the policy can double the premium, which sends parents straight to comparison shopping.
Bundling opportunity
Homeowners looking to combine auto and home for a multi-policy discount.
Filters available on this vertical
Applied before routing, so a call that fails any of them never reaches your agents.
- State and ZIP code — route only where you are appointed
- Currently insured — yes, no, or lapsed within 30 days
- Current carrier — target or exclude specific incumbents
- Number of vehicles and number of drivers
- Coverage type — liability only vs full coverage
- Homeowner status — for bundle-ready prospects
- Driving record — clean, minor violations, or DUI/SR-22
- Age band of the primary driver
Where auto insurance calls come from
The channel mix we run for this vertical, in rough order of volume.
- Google Search — high-intent comparison and "near me" keywords
- Meta Ads — click-to-call creative targeted by geo and life event
- Our comparison sites — owned quote pages ranking organically
- Native advertising — Taboola and Outbrain rate-savings content
- Microsoft Ads — older demographic, strong desktop conversion
- Retargeting — recovering abandoned quote sessions
Three delivery formats for auto insurance
Inbound calls
Consumer-initiated calls routed live to your floor. Billed on your duration buffer only.
Pay per callWarm transfers
Screened against your filters and introduced by name before the handoff completes.
Warm transfersReal-time leads
Form submissions posted to your CRM in seconds with the consent certificate attached.
Pay per leadAuto Insurance — what buyers ask us
Get auto insurance pricing today
Send your licensed states and target daily volume. We will confirm what we can actually fill and what it costs — same business day.
Auto Insurance — request pricing
Tell us your vertical and coverage states. We reply the same business day with live volume and per-call pricing.