Media buying by people who spend their own money on it
Google, Microsoft, Meta, TikTok, YouTube, native and programmatic — managed daily against your cost per acquisition.
Insurance is one of the most expensive auctions on the internet. Precision is not optional.
Clicks on competitive insurance keywords run from a few dollars to well over fifty in some markets. At those prices, a loosely built account does not underperform gently — it burns money in a way you can watch happen in real time.
We run our own campaigns in exactly these auctions, funded by us, every day. That means we already know which keyword patterns attract researchers rather than buyers, which placements produce misdials, and which audiences look brilliant in the platform interface and never convert on the phone.
Our accounts are built tight on purpose: granular structure, aggressive negative lists, geo and schedule discipline, and creative built for one vertical and one state rather than one ad for everything. It is less elegant than the platform recommends. It costs less per acquisition.
What we manage
Every channel below is one we currently run for our own lead generation, not one we read a case study about.
Search advertising
Google Ads and Microsoft Ads with granular ad groups, exact-match discipline and relentless negative keyword work.
Performance Max
Used carefully and with asset group segmentation, brand exclusions and search-term monitoring, not as a set-and-forget button.
Meta advertising
Facebook and Instagram click-to-call, lead form and traffic campaigns with real audience testing rather than lookalike spam.
TikTok advertising
Short-form creative for younger auto and health demographics where costs are still meaningfully lower.
YouTube & video
Explainer and eligibility video with click-to-call end cards, targeted by intent and life stage.
Native advertising
Taboola, Outbrain and MGID placements with advertorial landing pages and strict publisher blocklists.
Display & programmatic
Contextual and retargeting inventory bought through DSPs with fraud and viewability controls in place.
Retargeting
Recovering quote abandoners across search, social and display with sequenced messaging.
Creative production
Ad copy, static creative, short-form video and advertorial written for insurance intent specifically.
How an account gets built
Account audit
Structure, search terms, wasted spend, conversion tracking accuracy and what the data actually says.
Rebuild or refine
Sometimes a rebuild. Often just tighter structure, better negatives and honest conversion actions.
Controlled launch
Small budgets, clear hypotheses, one variable at a time until signal is real rather than noise.
Scale & defend
Budget follows proven segments. Losers cut weekly. Competitor movement watched constantly.
Where we buy
Google Ads
Search, PMax, Demand Gen, Display and YouTube.Microsoft Ads
Older skew, cheaper clicks, strong for Medicare.Meta
Facebook and Instagram across all verticals.TikTok
Younger auto, health and life demographics.Taboola
Native advertorial at scale.Outbrain
Premium publisher native placements.Programmatic
DSP display and CTV inventory.What accountability looks like here
We agree a target cost per qualified call or per application before spend starts, and we report against it weekly. If we cannot hit it, we say so early and either change approach or tell you the target was unrealistic. What we will not do is quietly keep spending and hope the quarter averages out.
- An agreed CPA or ROAS target from week one
- Weekly search-term and placement reviews
- Creative testing on a documented schedule
- Full transparency on management fee versus media spend
- Accounts stay in your name, permanently
- No minimum media commitment to get started
Paid Media & Advertising — what clients ask
Get an account audit
Grant us read access to your ad accounts and we will send back a written breakdown of where the budget is going and what we would change first. Free, and useful even if you never hire us.
Paid Media & Advertising — request a proposal
Tell us where you are now and what you are trying to reach. We reply the same business day.