Health insurance calls from people without coverage today
Job changes, COBRA running out, and families priced out of an employer plan.
The gap between employer coverage and Medicare is where this vertical lives.
Individual health insurance shoppers are usually there because something ended. A job changed, COBRA expired, a spouse retired, a business owner realised the group plan costs more than the individual market. They are rarely browsing — most of them have a date by which they are uninsured.
The vertical splits cleanly. Subsidy-eligible households belong in ACA marketplace plans, which we run as a separate product with its own enrolment calendar. Everyone else is looking at short-term medical, private major medical, hospital indemnity, or supplemental and dental-vision cover.
We filter on income band and household size so you receive the segment your appointments actually let you sell — rather than spending your agents' day explaining that someone qualifies for a subsidy you cannot help them with.
What puts health insurance on someone's to-do list
These are the moments our campaigns are built to catch. Intent is highest within days of one of them.
Job loss or change
The largest single source. Employer coverage ends and the clock starts.
COBRA expiring
COBRA is expensive and finite. Most people start shopping well before it runs out.
Self-employment
Freelancers and small business owners buying their own cover for the first time.
Family status change
Marriage, divorce, a new baby or a child ageing off a parent's plan.
Open enrolment
The annual window drives a concentrated volume spike each autumn.
Coverage gaps
Insured households adding dental, vision, accident or hospital indemnity cover.
Filters available on this vertical
Applied before routing, so a call that fails any of them never reaches your agents.
- State — plan availability varies enormously
- Household size — individual, couple, family
- Income band — determines subsidy eligibility
- Age of primary applicant
- Currently insured — and what type
- Qualifying life event — flagged where present
- Product interest — major medical, short term, supplemental, dental-vision
- Tobacco use
Where health insurance calls come from
The channel mix we run for this vertical, in rough order of volume.
- Google Search — coverage, cost and eligibility keywords
- Meta Ads — life-event and self-employment targeting
- SEO content — state plan guides and COBRA alternative explainers
- Native advertising — healthcare cost editorial
- Retargeting — recovering abandoned eligibility checks
- Email — permission-based sends to our own subscriber file
Three delivery formats for health insurance
Inbound calls
Consumer-initiated calls routed live to your floor. Billed on your duration buffer only.
Pay per callWarm transfers
Screened against your filters and introduced by name before the handoff completes.
Warm transfersReal-time leads
Form submissions posted to your CRM in seconds with the consent certificate attached.
Pay per leadHealth Insurance — what buyers ask us
Get health insurance pricing today
Send your licensed states and target daily volume. We will confirm what we can actually fill and what it costs — same business day.
Health Insurance — request pricing
Tell us your vertical and coverage states. We reply the same business day with live volume and per-call pricing.